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18 & 19 SEPT 2019


Apaleo: Sponsor of Theatre 6

Theatre Hall 6: Sponsored by Apaleo

    • Tuesday


      11.00 - 11.30

      Gina Richmond
      3C Digital

      Complete Contextual Commerce through payment, integration and data.

      3C Digital goes beyond payment integration to bring different enterprise applications together to create a superior digital platform. This simplifies the consumer journey by unifying services and data through an enhanced enterprise gateway. The standardised API allows multiple applications to connect to the gateway for access to payment across channels and to harness business intelligence data for a complete contextual commerce solution.


      11.45 - 12.15

      Marc Mekki

      Engaging with a billion new customers

      Massively outspending hotels in marketing, the tide continues to shift in favour of OTAs. New privacy laws limit the potency of email marketing, previously a major direct line of communication with consumers. And yet there are new direct marketing and sales funnels, backed up by powerful developments in AI, just waiting to be tapped at a lower cost and with dramatically better results. Welcome to the age of Conversational Commerce.


      12.30 - 13.00

      Chris Webb

      The Importance of Cash in Today’s Society

      We would debate that limiting consumers to one choice of payment doesn’t work from a personal choice, but also from a technology perspective. 9 out of 10 global consumers use cash on a daily, weekly and monthly basis. Hear about how cash has evolved over the years and how it has featured throughout the payments evolution. After all, cash still makes the world ‘go round’.


      13.15 - 13.45

      Frank Oakes

      The future of WIFI: IoT, Big Data and Mobile Engagement

      Hotels are much more than places to sleep, they are social spaces, creating a connection between the guest and the venue. This seminar explores how WiFi enabled mobile engagement can be used to reinforce our relationship with guests, and create guest centric experiences whilst remaining GDPR Compliant.


      14.00 - 14.30

      Andy Noyce & Manuel Ramirez
      BOARD International

      Data-driven action is critical for transforming your hotel operation

      Hear how Park Plaza transformed their Reporting and Analytics working with BOARD’s unified decision-making platform. Moving from a world of multiple data silos, 100’s of excel reports into an agile, efficient, fast and flexible environment. Including and improving: cost allocation for rooms, P&L Daily dashboard and reporting of revenues, monthly dashboard and reporting on all KPI’s, budgeting and planning and customer Insights. BOARDs solution brings together all business functions from Finance to Sales & Marketing creating a single version of the truth.


      14.45 - 15.15

      Vidar Thomassen

      Smart technology to achieve the WOW factor in your hotel

      How technology can help to achieve the WOW factor in your hotel? It is not only how to save energy, but how your guests can be made to feel special as soon as open the door to their hotel room and publicising their positive experiences in main OTA’s such as, TrypAdvisor and Trivago. In the age of Social Media guests are more than willing to share a great and unique experience with friends, family and the wider world. It is not only a question of efficiency but how to increase your business.


      15.30 - 16.00



      Hospitality businesses have struggled for decades to communicate with visitors from different parts of the world. Latest and up-coming technologies can now revert this by adapting to new customer habits and breaking down the language barriers to increase guests’ satisfaction and revenues.


      16.15 - 16.45

      Philip von Ditfurth

      How to get the best technology without making any compromises

      Einstein was a genius, but was he also a world-class athlete, chef, and ballerina? Of course not. That’s because it is nearly impossible for one person to be extraordinary in everything that they do. So why do we expect the same from hotel technology? Learn how to replace out-of-the-box solutions with a customized tech stack that will give you the best of all tech on the market. No compromises.