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18 & 19 SEPT 2019


Criton: Sponsor of Theatre 5

Theatre Hall 5: Sponsored by Criton

    • Tuesday


      11.00 - 11.30

      Filip Kühnel

      The Future of PMS Platforms.

      The hotel-tech market is very dynamic and for hoteliers it is very easy to get lost. The seminar will give an overview of the main direction of the market and explain to the attendees what are the “must have” solutions and also some useful other additions available. We will also discuss the way to integrate these solutions. What are pro´s and con´s of ‘all-in one’ platform and the philosophy of a so-called Open Platform.


      11.45 - 12.15

      Wim Heuninck

      Why public reviews on influence your business.

      Public reviews make or break the reputation of a hotel. They have a vast impact on operations & occupancy rate and therefore on revenue & margin. In this seminar, we will explain how public reviews impact the Profit & Loss of your hotel and how to improve your current response rate.


      12.30 - 13.00

      Kristian Valk

      Direct Booking Bermuda Triangle:Why are you losing your website visitors?

      Kristian Valk, CEO of Hotelchamp, will talk about how guests experience hotels'' websites and why people are leaving without making a booking. He will share insights to understand how hotels can fix their websites using techniques mastered by OTAs, to keep people on site and make a booking.


      13.15 - 13.45

      Josías De La Espada

      Make Them React: Boosting Your Sales and Loyalty With Personalized Video Marketing

      Let''s face it. It''s a crowded space. Your unique value proposition starts the moment you are relevant to every single customer, individually. This has an impact on your marketing communications and sales. This seminar will help you think out of the box to create a personalized marketing strategy driven by technology, data, and creativity and powered by your customers. With examples, tips, and actionables you''ll learn how to book more direct sales, increase your revenue per client and create a long-lasting relationship with your guests using the power of multimedia personalization, automatically.


      14.00 - 14.30

      Kaye Taylor and Stephanie Wilson
      SK Chase

      Blurred lines - the convergence of data, marketing and revenue management.

      What happens when data, marketing and revenue management meet? Transformation. We''ll reveal how the three are intertwined and how this awareness can result in venue''s realising their potential, whilst honouring and protecting their brand.


      14.45 - 15.15

      Julie Grieve

      Embracing new technologies: what your guests really want?

      With fast-changing technology it’s vital that the hospitality sector adapts to the needs of guests. How can we ensure a great experience pre, during and post stay? Bypass OTA’s by increasing direct bookings and up-selling F&B while offering all the information guests need.


      15.30 - 16.00

      Robert Fryers

      Insect Pest Monitoring: The Internet of Things Revolution

      Insect pests are a growing problem for hoteliers. Failing to detect them before your guests do can be damaging to your reputation and bottom line. Until recently, manual inspection was the only option for keeping on top of the problem. In this seminar we will mdiscuss recent advances in high-tech monitoring solutions that can save you time, money and protect your reputation by alerting you early, before guests are affected.


      16.15 - 16.45

      Sebastien Leitner

      Beyond Unconventional: Keeping Up With The Tent and Tech Next Door

      Never before has the idea of sleeping in a tent, trailer, or co-living space appealed to so many. Beyond the novelty of these unique properties, there is deeper change at work that is challenging the status quo. In this session, we''ll look beyond the exteriors of these unique properties, learn how they stay ahead of their competition with technology, and discuss how properties can stay relevant amidst shifting consumer demand for the less conventional.