Rob Paterson

Commercial Director - Village Hotels

Rob Paterson, Currently Commercial Director of Village Hotels oversaw the total technology transformation in Village Hotels over the last 2 years. Past experience includes working for global Hotel brands across several continents as well as several smaller local UK brands under Private Equity. Over 20 years hands on experience in Hotel Distribution, Marketing and Revenue Management.

Using the Village Hotels experience of a complete tech stack overhall in the last 2 years including implementing innovations such as Mobile phone check in & BLE mobile room keys, Amazon Alexa in bedroom, Online meetings and tablet ordering, logic based CRM etc. this discussion will systematically explore barriers to investment in Hotel technology with a view to eliminating what is & what isn’t a true barrier to technology transformation

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Exploring barriers to transformation from Legacy to Next-Gen technology