Macdonald Monchique Resort, Portugal - Macdonald Hotels & Resorts
Magdalena has recently been tasked with increasing brand awareness of the independent UK hotel group Macdonald Hotels & Resorts in Portugal. Their project in the undiscovered hills of Monchique promotes a different side to the Algarve, combating seasonality and building on recent trends of experiential and curated travel.
Magdalena is a marketing strategist with 10 years of experience.
As Head of Marketing for European tourism association (ETOA) she led B2B and B2C campaigns to promote Europe as a destination. She worked on research initiatives and events to raise digital awareness in the sector.
Magdalena was also Head of Marketing for an integrated marketing agency Accord. She developed re-brand concept aimed at growth. She worked on promoting campaigns of clients including Jordan Tourism, Canadian Affair and various hotels and destinations. Tasked with consultation, she managed company wide re-brand. She led marketing and reputation for the agency via PR, managing all marketing channels, employee engagement and events. She contributed to agency winning awards (Travel Marketing Awards - Best Online Advertising and Best Website, Travolution - Best website, Great Company to Work For 2016).
She has co-organised industry events with Google London and other partners (Travel Weekly, Travolution, ECM) and is a regular speaker at conferences.
Magdalena has keen interest in digital, holds Tourism Management MA, Google Squared Digital Marketing certification and is an Associate member of CIM. She was also involved in academic advisory projects at Universities of Westminster and Bournemouth.
Integrated marketing for new hotel opening
The presentation will look at challenges of getting a new hotel brand noticed in a saturated market. We will look at practicalities of an integrated marketing strategy and its implementation – what worked and what did not, no secrets! A down to earth review of new and old techniques (blogger outreach, online PR, email, PPC, content, brand identity). We will also look at what’s next for the travel industry covering most up to date trends.