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25 & 26 SEPT

ExCeL LONDON

Joanna Becker-Birck: Speaking at the Hotel Tech Live 2018

Joanna Becker-Birck

Senior Manager Marketing Strategy  -  WorldHotels

Define your Guest Experience - Start with WHY

In today’s crowded marketplace, consumers have more choices than ever before, so it’s essential to define your guest experience in order to resonate and stand out.

Guest look beyond being ‘satisfied’; only a clearly defined experience compels guests to leave reviews, identify with your brand, and come back. Today’s customer looks for personal connections, authentic exchanges and reasons why they should choose you.

Experience makes the difference between higher reviews, better rates, motivated staff and repeat booking.

Prepare to strengthen your true independence through experiential storytelling. After all, experience is the new luxury.



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Joanna Becker-Birck will be speaking in the following theatres:

Keynote 1 - Wednesday 11.45 - 12.15: Define your Guest Experience - Start with WHY