George Titlow


George Titlow (Business Development Manager UK & Ireland)
George has a rich and varied background. He graduated with a Bachelor of Laws degree from the University of Sussex, has lived and worked in Thailand and the Bahamas, and owned his own business. As Business Development Manager for the UK & Ireland for STR, George is primarily responsible for recruiting new hotels to subscribe to STR’s benchmarking programme. This includes providing suitable recommendations to ensure that hoteliers’ needs are satisfied, educating hoteliers about STR’s range of offerings, and increasing brand awareness across the market. George is also very active in collaborating with local hotel associations, GM groups, and tourist boards, and he frequently speaks at local industry events. He loves being on the road, seeing hotels, learning about hotel markets and meeting hoteliers in person to talk hotel data!

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Benchmarking your world: Using data insights to fuel performance growth

You have all the pieces in place to run a successful hotel: rates are being set, rooms are being sold, and towels are being folded in the proper fashion. But how do you really know how well your hotel is perforing without knowing how your competitors are performing? Benchmarking is the process of comparing your property’s key performance indicators against a range of competitors in your local market. It is a vital practice for any revenue management strategy, helping hotels strategise and compete. Join STR’s George Titlow for an overview on hotel benchmarking, which will offer great insights on how to read your performance data as well as the latest industry updates for the UK and Europe.