Frank Reeves


Frank has acquired a reputation for being the hoteliers’ champion. Since co-founding Avvio in 2002, Frank has led Avvio to grow year-on-year, by developing cutting-edge technologies that enable outstanding growth in direct bookings, while reducing their dependence on OTA channels.

Frank’s unwavering focus on conversion optimisation has ensured that Avvio’s technology leads the field. Launching Allora later this year, Avvio will be the first company in the world to provide the hospitality industry with a booking engine driven by artificial intelligence.

Frank has been named as one of Europe’s Top Extraordinary Minds in Sales, Marketing & Technology in the hospitality sector by HSMAI Europe. Frank is regularly invited to speak at prestigious events across the world, including Phocuswright, HEDNA conferences, Fáilte Ireland events, BHA’s Summit, Master Innholders’ General Managers Conference, National Hotel Marketing Conference, Travel Technology Europe, the Independent Hotel Show as well as numerous US conferences.

dont miss

Panel Session - Customer Experience: Creating an Experience to Remember