Alar Ülem is the CEO and co-founder or Guestjoy. He has more than 15 years of experience in IT services. He holds a Bachelor''s Degree in Computer Science and an MBA. When traveling almost a year in South-America, he realized that hotels know very little about their upcoming guests. Guestjoy was born to tackle this problem. Guestjoy is unique, that helps hotels to upsell their services and gather feedback in one solution. At the moment he and his team help hotels in more than 10 different countries.