BLLA is dedicated to the upscale independent boutique lifestyle industries. The association connects the world's most dynamic leaders with cutting edge business and operational insight as well as global events. Stay Boutique™ is the association's media platform dedicated to the advancement of the boutique hospitality and concept communities and cultures (including independent upscale retail, restaurants, wellness and more). We believe that the term "boutique" applies to any brand whose products or services are centralized around experience and cultural development. The Official List of real Boutique and Lifestyle Hotels and Concepts will be verified by BLLA and Stay Boutique and have a direct booking link. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational.