SoHostel Implements Brand New Z-Hotelcard
Hotel owners are aware of the complicated relationship with Online Travel Agencies. OTA’s have huge online marketing power and reach. However, they also replace the role of an important contact for hotel guests. Despite these developing collaborations, direct bookings continue to be very important for a hotel's turnover.
Hotel operators don’t need explanation about the continuous necessity of investing in their own marketing activities. But did you know that research suggests that guests are being reached at the wrong time?
With this in mind, Z-CARD®, the No.1 PocketMedia company in the world, has launched the Z-HOTELCARD®. A precise marketing and communication solution that helps hoteliers achieve their objectives, while their guests enjoy their stay to the full.
Case Study: SoHostel – a bustling property in the heart of London’s Soho area.
SoHostel was looking for an all-in-one solution that included hotel information and a keycard holder, to stimulate more direct bookings and have guests spend more money inside the property.
To meet SoHostel’s requirements, the Z-HOTELCARD® Studio created and designed a concept with local area tips and tricks to offer a solution for their needs.
SoHostel decided to offer a 10% discount on the next stay and to encourage online reviews through TripAdvisor, to stimulate direct bookings. By placing the content in purposely selected places and integrating a QR code it made it very easy for guests to get in touch directly.
To get their guests spending more money inside the property, SoHostel advertised their happy hour and rooftop bar plus coffee shop and food offerings. An application was also made to download their live event and performance programme and other special offers.
What’s more, to inform their guests about the highlights in London, Z-CARD integrated a Z-MAPS® with the Top 10 sightseeing locations and the directions on the London Underground.
All in all, the all-in-one solution served to create a great looking, concise, memorable, moneymaking keycard holder and pocket concierge that has shown 25% repeat business from the direct booking code.
Karen Daly (Business & Marketing Manager) at SoHostel says, “the inclusion of the map has proven the most important component for guests with limited requests for directions as a result” and “guests are swooping the Z-Hotelcard for memorabilia.”
Find out more by watching the Z-HOTELCARD® video at www.z-hotelcard.co.uk