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25 & 26 SEPT

ExCeL LONDON

How Wi-Fi Can Make or Break Your Hotel

For hoteliers to scale up their business, they need to start investing in technology, and wireless connectivity in particular, is an essential amenity. 

Guests experience Wi-Fi in their own home, at work and on the go, meaning that the average guest’s expectations are higher than ever. Wi-Fi impacts the overall guest experience so much now, that the only other factor that is more important to guests is the actual cost of the room. 

However, so many hotels think that providing Wi-Fi is just about providing a few connectivity bars on a phone… that is a huge misconception! For hotels to improve their guest experience and increase revenue, balancing security with ease of access is essential. 

Providing consistent Wi-Fi access can present a major problem in hospitality environments, because, more often than not, these building were not built around the need for networks. 

Keeping track and managing a network infrastructure footprint, especially in historic buildings should be of top priority. This is because old buildings tend to have thick walls or metal structures making it difficult to run cables through when you need support for room technology. 

Now IoT is here to stay, along with room automation, IP security cameras, point of sale systems and virtual assistance devices, the pressure is mounting on networks as they are now expected to deliver uninterrupted quality of service to guests, which is becoming a growing problem. 

Adding more access points around the hotel is not enough, hoteliers need to have thought of a solution which they can implement into their business, ensuring easy and secure access and authentication. Connectivity needs to be able to follow the guests throughout the building, so they can access desired services when and where they need them. 

Having connectivity and easy access to Wi-Fi is all well and good... until it gets hacked! Hotels are now a main target for hackers and data thieves. Hotels needs to be accommodating to all their guests and the devices they bring with them, but with so many devices in one space, the importance of balancing guest access while keeping data, hotel functions and back-end services should never be overlooked.

Therefore, in order for hotels to attract more guests to their business and increase their revenue, hotels need to offer smarter mobility. Both accessibility and security should have equal weighting and should always be at the heart of any design plan.